This blog exists to provide Democrats and Liberals with clear, hard, concise branding of the political opposition. We believe that only with this kind of framing will the Democrats overcome the GOP advantage in money and media and consistently win elections. We invite you to use our messaging at the water cooler, in the press release, at the lectern, in the campaign or just to shut up the father-in-law at Thanksgiving (especially to shut up the father-in-law at Thanksgiving). If you like it use it, and please, share it. And please, play-hard-ball.